Atrium, the leading specialty insurance group at Lloyd’s, unveils their new brand identity.

Atrium, the leading specialty insurance group at Lloyd’s, unveils their new brand identity, which was developed to support the delivery of their strategic transformation agenda and to communicate the strengths of the business effectively.

Atrium’s new brand identity aims to reflect the firm’s brand proposition of adding long-term value to complex specialty risk.  Atrium’s culture and the depth of their expertise are echoed in the firm’s end line, “Protecting what’s next”, which communicates they are focused on the risks their clients face today, tomorrow, and in the future.

John Fowle, Chief Executive Officer at Atrium, comments: “Our new brand identity offers a valuable opportunity to reaffirm the defining strengths of our business, our distinctive team culture, our trusted reputation, and our ability to deliver forward-thinking solutions to complex and emerging risks.”

“Between our new brand identity and the delivery of our strategic transformation agenda, we will continue to be true to the core of who we are and what we do.  We will deepen our relationships with our partners around the world whilst maintaining our leading reputation at Lloyd’s through the expertise that is central to Atrium’s DNA.”

Greer Stead, Head of Marketing & Communications at Atrium, adds,

“In today’s crowded market, standing out demands clear strategic focus, strong conviction, and a willingness to challenge industry norms.  Our new brand identity gives Atrium the voice and visibility to honour its rich heritage while confidently shaping its future.”

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