AUGold, the proprietary quote-to-bind platform backed by Atrium, rebrands in support of its strategic transformation agenda.

(07.10.26) AUGold, the proprietary quote-to-bind platform backed by Atrium, the leading specialty insurer at Lloyd’s, unveils its new brand identity today.  The brand was developed to support the delivery of its strategic transformation agenda and to effectively communicate the strengths of the business.

Established in 2005, AUGold delivers a suite of property, casualty and professional liability insurance via a network of US MGAs and Canadian MGAs and insurance brokers, transacting over $1 billion in premium since its inception.

AUGold’s new brand identity reflects the value-add it delivers to MGAs and insurance brokers, delivering fast decisions backed by underwriting expertise. This is echoed in AUGold’s new endline, ‘Brilliantly Simple’, which communicates that the platform delivers fast, precise solutions, every time.

Simon Lewis, Head of Digital Underwriting and President of Atrium Risk Management Services at Atrium, comments:

“Our new brand identity is an opportunity to reinforce what has always set AUGold apart: the ability to deliver specialty insurance solutions that help US MGAs and Canadian MGAs and insurance brokers succeed in an increasingly dynamic market.

As AUGold continues to evolve, we remain focused on what matters most to our partners. Brilliantly simple products and services, backed by responsive support when it’s needed most. By combining trusted expertise with a platform designed to adapt to every risk, we make it easier for our partners to deliver the best outcomes for customers.”

Greer Stead, Head of Marketing & Communications at Atrium, adds,

“Our brand has always been built on making the complex feel simple. This new identity reflects that philosophy and captures the confidence, adaptability and expertise that define AUGold today, while creating a platform for the next stage of our growth.”

 

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